The Darwin Major Business Group (DMBG) has welcomed the announcement by the NT Government that international Test cricket will return to the Northern Territory in 2026, describing it as a significant boost for business confidence, visitation, and economic activity across the Top End.
The Test match, along with a multi-year schedule of international fixtures, reinforces Darwin’s growing reputation as a capable and competitive host of world-class sporting and business events.
A DMBG spokesperson said securing a major international Test match was about far more than sport.
“Events of this scale deliver immediate economic benefits for accommodation providers, hospitality venues, transport operators and retailers, while also strengthening Darwin’s national and international profile as a destination to do business, invest and visit,” the spokesperson said.
“From a business perspective, major events are proven economic stimulators. They fill hotel rooms, support jobs, and inject confidence into the local economy.”
DMBG noted the Test match announcement builds on a strong pipeline of major events delivered, including:
- The successful return of international T20 cricket, generating millions in economic activity
- The MXGP of Australia, which brought global exposure and strong visitation outcomes
- Continued support for the Supercars, a cornerstone event for Darwin’s dry-season economy
- High-profile sporting and entertainment events that help position Darwin as a year-round events destination.
“What business wants to see is consistency and follow-through,” the spokesperson said.
“This announcement signals growing confidence in the Territory’s ability to host complex, high-value events that deliver real returns for the economy.”
DMBG also highlighted the broader opportunities that flow from major sporting events, including corporate travel, business delegation visits, and the ability to attract conferences, incentives and business events alongside headline fixtures.
“When major events are leveraged well, they create a halo effect - encouraging repeat visitation, future investment and new business activity,” the spokesperson said.
“That’s where the long-term economic dividend lies.”
The DMBG congratulates the Northern Territory Government, event partners and sporting bodies involved, and encourages continued collaboration with the private sector to maximise the commercial and economic benefits of major events for Territorians.
